Firearms company apologizes for gun-toting 'David' ad - WSFA.com Montgomery Alabama news.

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Mother of US reporter in Syria begs for his life

    Mother of US reporter in Syria begs for his life

    Wednesday, August 27 2014 7:59 PM EDT2014-08-27 23:59:07 GMT
    The independent U.N. commission on Syrian war crimes says the Islamic State group has committed crimes against humanity with its attacks on civilians in two cities in the country's north and west.More >>
    The mother of a hostage American journalist pleaded for his release Wednesday in a video directed at the Islamic State group, while new images emerged of mass killings, including masked militants shooting kneeling men...More >>
  • Minister: 2 people have died of Ebola in Congo

    Minister: 2 people have died of Ebola in Congo

    Wednesday, August 27 2014 6:08 PM EDT2014-08-27 22:08:56 GMT
    Congo's health minister says two Ebola deaths have been confirmed in the Central African country.More >>
    Two Ebola-related deaths have been confirmed in Congo, the country's health minister said Sunday, though local officials believe the cases are unrelated to the outbreak in West Africa that has killed more than 1,400...More >>
  • UN panel: Global warming human-caused, dangerous

    UN panel: Global warming human-caused, dangerous

    Wednesday, August 27 2014 6:08 PM EDT2014-08-27 22:08:51 GMT
    A new international draft report says global warming is here, human-caused and can already be considered dangerous. The report warns that it is increasingly likely that climate change could be irreversible.More >>
    Global warming is here, human-caused and probably already dangerous - and it's increasingly likely that the heating trend could be irreversible, a draft of a new international science report says.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow