Firearms company apologizes for gun-toting 'David' ad - WSFA.com Montgomery Alabama news.

Firearms company apologizes for gun-toting 'David' ad

Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • China calls US withdrawal of drills invite 'unconstructive'

    China calls US withdrawal of drills invite 'unconstructive'

    Thursday, May 24 2018 6:52 AM EDT2018-05-24 10:52:30 GMT
    Thursday, May 24 2018 11:54 AM EDT2018-05-24 15:54:54 GMT
    (AP Photo/Andrew Harnik). Secretary of State Mike Pompeo and Chinese State Councilor and Foreign Minister Wang Yi shake hands following a news conference at the State Department, Wednesday, May 23, 2018, in Washington.(AP Photo/Andrew Harnik). Secretary of State Mike Pompeo and Chinese State Councilor and Foreign Minister Wang Yi shake hands following a news conference at the State Department, Wednesday, May 23, 2018, in Washington.
    China's Defense Ministry is criticizing Washington's withdrawal of an invitation for it to participate in a multinational naval exercise the U.S. is hosting this summer as "unconstructive.".More >>
    China's Defense Ministry is criticizing Washington's withdrawal of an invitation for it to participate in a multinational naval exercise the U.S. is hosting this summer as "unconstructive.".More >>
  • WWII bomb successfully defused in German city of Dresden

    WWII bomb successfully defused in German city of Dresden

    Thursday, May 24 2018 11:52 AM EDT2018-05-24 15:52:33 GMT
    Thursday, May 24 2018 11:54 AM EDT2018-05-24 15:54:52 GMT
    (Marco Klinger/dpa via AP). In this May 23, 2018 photo a burning spot lights in the Easter German City Dresden, after an attempt to defuse a WWII'bomb by remote control leads to a partial detonation of the bomb. German police confirmed the bomb that pa...(Marco Klinger/dpa via AP). In this May 23, 2018 photo a burning spot lights in the Easter German City Dresden, after an attempt to defuse a WWII'bomb by remote control leads to a partial detonation of the bomb. German police confirmed the bomb that pa...
    German police say a World War II bomb that partially exploded while it was being defused in the eastern city of Dresden has been successfully deactivated.More >>
    German police say a World War II bomb that partially exploded while it was being defused in the eastern city of Dresden has been successfully deactivated.More >>
  • Report: Airstrikes on Syria pro-government positions kill 12

    Report: Airstrikes on Syria pro-government positions kill 12

    Thursday, May 24 2018 3:51 AM EDT2018-05-24 07:51:56 GMT
    Thursday, May 24 2018 11:54 AM EDT2018-05-24 15:54:48 GMT
    Syria monitoring group says at least 12 pro-government, foreign fighters killed in airstrikes in country's east.More >>
    Syria monitoring group says at least 12 pro-government, foreign fighters killed in airstrikes in country's east.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by Frankly