Taco Bells unveils 'Waffle Taco;' new ads star 'Ronald McDonald' - WSFA.com: News Weather and Sports for Montgomery, AL.

Taco Bells unveils 'Waffle Taco;' new ads star 'Ronald McDonald'

Posted: Updated:
The Waffle Taco was unveiled on Thursday morning at Taco Bells across the country. The Waffle Taco was unveiled on Thursday morning at Taco Bells across the country.
  • More newsMore>>

  • Immigrant children to be housed at Maxwell AFB

    Immigrant children to be housed at Maxwell AFB

    Thursday, July 24 2014 11:40 AM EDT2014-07-24 15:40:55 GMT
    Alabama Governor Robert Bentley confirms that Maxwell Air Force in Montgomery will be used to house immigrant children. The governor says he was notified of the decision by the federal government.More >>
    Alabama Governor Robert Bentley confirms that Maxwell Air Force in Montgomery will be used to house immigrant children. The governor says he was notified of the decision by the federal government.More >>
  • Pedestrian killed in Covington County

    Pedestrian killed in Covington County

    Thursday, July 24 2014 11:39 AM EDT2014-07-24 15:39:55 GMT
    A pedestrian died late Wednesday night after being struck by a vehicle in Covington County, confirms Alabama State Troopers.Richard Lee Swinson, 40, was walking on Alabama 55 approximately 3 miles northMore >>
    A pedestrian died late Wednesday night after being struck by a vehicle in Covington County, confirms Alabama State Troopers.Richard Lee Swinson, 40, was walking on Alabama 55 approximately 3 miles northMore >>
  • Official: Air Algerie flight 'probably crashed'

    Official: Air Algerie flight 'probably crashed'

    Thursday, July 24 2014 11:39 AM EDT2014-07-24 15:39:03 GMT
    The official Algerian news agency says an Air Algerie flight from Burkina Faso to Algiers has disappeared from the radar.More >>
    An Air Algerie flight carrying 116 people from Burkina Faso to Algeria's capital disappeared from radar early Thursday over northern Mali, officials said. France's foreign minister said no wreckage had been found,...More >>
(KLTV) -

Attention breakfast fans!

After years of tempting, teasing and testing, Taco Bell began officially selling the 'Waffle Taco' on Thursday morning at restaurants across the nation.

Billed as the 'next generation of breakfast,' the Waffle Taco features eggs, cheese and your choice of bacon or sausage wrapped up in a waffle.

Other items on the new breakfast menu include the A.M. Crunchwrap and Sausage Flatbread Melt. The breakfast menu has 15 items. Most Taco Bells will open at 7 a.m. to serve breakfast.

The fast-food chain will also begin airing ads Thursday that feature everyday men named Ronald McDonald, the same name as the McDonald's mascot known for his bright red hair and yellow jumpsuit. The marketing campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco.

The chain, owned by Yum Brands Inc. of Louisville, Ky., is looking to boost sales by opening most of its roughly 6,000 U.S. stores a few hours earlier at 7 a.m. starting this week.

Taco Bell's ad agency, Deutsch LA, found around 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation, Niccol said. A couple of dozen were selected to represent different regions around the country including Bossier City, La.; Chicago; Dubuque, Iowa; Kane, Pa.; and Worcester, Ma.

Copyright 2014 KLTV. All rights reserved. The Associated Press contributed to this report.


Powered by WorldNow