Troy brand communications firm pledging "20 Acts of Kindness" - Montgomery Alabama news.

Troy brand communications firm pledging "20 Acts of Kindness"

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SOURCE Quell Group

The Quell Group investing in community to celebrate 20th anniversary

TROY, Mich., June 17, 2014 /PRNewswire/ -- The Quell Group, Michigan's leading integrated brand communications firm, is on its third act of its "20 Acts of Kindness" initiative in celebration of 20 years of success. Today, the team collected desired care package items to be shipped to military troops overseas through the Freedom Center, a nonprofit organization serving new recruits and their family members during the enlistment process.

"Our goal is to bring visibility to these worthy organizations," said Mike Niederquell, co-founder and CEO. "Not only through a donation of resources, but also to elevate awareness of their needs to the community at large."

Quell kicked off its community service campaign one month ago by providing meals to volunteers at the Troy Fire Department. Since, the firm has donated 20 Cedar Point tickets to the community through a local radio station, asking recipients what kind act they will do in return. Additional "Acts of Kindness" are scheduled through the end of the year to regional chapters of national organizations such as the Michigan Humane Society, Boys & Girls Club of Troy and The Salvation Army, as well as local organizations such as Troy Youth Assistance and Grace Centers of Hope. 

"We are fortunate to be in a position to volunteer or offer resources to the communities in which we work and live," added Robin Lord, co-founder and COO. "Our goal is to inspire others to deliver kindness in their own unique way."

Each of the 20 Acts in the community service campaign will be featured on Quell's social media with #Quell20AOK. The public can follow Quell's team on Facebook, Twitter and Instagram as they deliver packages, participate in events and volunteer at local organizations.

About The Quell Group

Founded in 1994, The Quell Group is a metro Detroit-based integrated brand communication firm dedicated to building better brands through a method called Unknot. Align. Market.®  The unique approach combines strategic market assessment, value-added messaging and marketing strategies to foster client opportunities for success.

The Quell Group integrates and delivers award-winning branding and marketing services including positioning, strategic messaging, public relations, marketing, event marketing, design, digital and social that motivate the market.


Melissa Beauchamp 

The Quell Group 



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