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B>U's YouTube 'making of' advertising video touts surprise celebrity as national spokesperson.
Austin, TX (PRWEB) August 27, 2014
Inspirational website B>U releases its second video spoof of their "Buy Our Shirts" advertising campaign. The campaign is based on their satirical story of paying an enormous amount of money to a fictitious advertising agency to come up with the so-called creative "Buy Our Shirts" tagline.
In their "Buy Our Shirts" video part two, they go on to tell that their fictitious ad agency was able to secure a famous comedian as their national spokesperson. Both videos are behind the scenes look at how owners Matt Evans and Richard "Bee" May are conned out of their life savings by an unscrupulous advertising agency.
"We're just trying to poke some fun at ourselves, ad agencies and everyone in between," comments May.
"We're a brand that wants to inspire others to be a greater person for a greater world but to make sure to have some fun on the journey."
"It's hard to break through the clutter of slick and expensive marketing and branding campaigns," adds co-owner Evans. "So we're doing the exact opposite. And, besides, the no-frills, no-budget ad campaign fits right into our budget."
B>U is an inspirational website that posts stories about people who actively help others or excel in their passion to inspire others to do the same. The site also posts articles, advice and observations to become a greater person for a greater world.
Now the owners are trying to brand the B>U image through shirts and caps. Their "Buy Our Shirts" slogan is their current campaign to spread the word about their B>U philosophy and brand.
BGreaterThanU.com is the marketing brand inspiring individuals to become greater than themselves for a greater world. The website offers lifestyle tips, inspirational stories and merchandise reflecting the inspirational brand.
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