MONTGOMERY, AL (WSFA) - Shoppers for this year's spooky holiday are expected to spend almost seven billion dollars, according to a new nationwide study conducted by the National Retail Federation.
According to the NRF, on average $75 will be spent by Halloween shoppers. A little lower than 2014's average of $77. Shoppers surveyed say the economy affects their spending. Having "Halloweeners" resort to social media such as Pinterest for homemade costume ideas.
NRF says that Halloween is now one of the largest holidays for retailers. With 157 million adults (18+) planning on celebrating the holiday. Jan Jacks Potter, Owner of Dreamcakes Bakery located in Homewood says "A huge portion of the orders we have will be adult themes parties."
Majority of adults plan on spending their Halloween either hosting or attending parties, decorating their homes, and/or participating with trick or treating activities according to the survey conducted by National Retail Federation. If you plan on dressing up for the holiday, a look at some of the most popular costumes are a witch or animal themed costume.
Furry friends are not forgotten on this Halloween, with one out of 10 Halloween participants dressing up their pet for the festive holiday. That is just over 20 million of the participants survey by the National Retail Federation. The most popular costume for pets is a 'round pumpkin' styled outfit.