Show featuring south Alabama attorney, pageant coach premieres next week on TLC

Show featuring south Alabama attorney, pageant coach premieres next week on TLC
Coach Charming premieres Nov. 4 on TLC. (Source: TLC)
Coach Charming premieres Nov. 4 on TLC. (Source: TLC)

ANDALUSIA, AL (WSFA) - A small south Alabama town is about to get some big time attention as a national TV show premieres next week.

"Coach Charming" follows the busy life of Andalusia attorney and highly sought-after pageant coach Bill Alverson.

Alverson is an Alabama native who has called the Covington County town home since 1990. WSFA 12 News featured Alverson in a County Road 12 segment last year.

He shot to fame after the New York Times and "Nightline" profiled him and his pageant coaching successes -- he's coached the last four winners of the Miss America pageant.

Dozens of production companies contacted him interested in producing a show. He ultimately signed with an agency in Beverly Hills and got to work. TLC picked up the show and eight episodes will run starting Nov. 4 at 9 p.m.

The show focuses on Alverson's talent of coaching and will show him working with pageant contestants from around the country, including Arizona, Michigan and of course Alabama. Alverson's three children and daughter-in-law are also a large part of the show.

The show was filmed in several areas around Andalusia, and Alverson said it's clearly based there. They also filmed in other areas of Alabama, including Montgomery and Birmingham. He said the show is a chance to show the world there are a lot of vibrant towns in Alabama that aren't stuck in the past.

Alverson is clearly a very busy man, traveling around the country for work, but with the help of airports and modern day technology, he's able to balance it all. He says filming the show and seeing himself on screen has been surreal.

He hopes America loves the show, and that he can continue to spread the message to others to be "proud of who they are."

Copyright 2015 WSFA 12 News. All rights reserved.