MONTGOMERY, AL (WSFA) - The Alabama Retail Association kicked off its "Shop Alabama for the Holidays" campaign Thursday.
"Our message is very simple," said the Association's Melissa Johnson Warnke. "Spend your holiday shopping dollars locally."
The Alabama Retail Association says spending money at businesses in your community creates a powerful ripple effect and returns the most to your local economy.
"The Shop Alabama message is really about strengthening your local economy, it's about supporting your friends and neighbors who own businesses here, and it is about investing in the vibrancy of your city," Warnke said.
Retail, including food and drink establishments, supports one in four jobs in Alabama and brings in $19 billion, placing retail in the state's top four highest producing industries outside of government.
We can all be a part of the movement to support local businesses. Just use the hashtag #ShopAlabama on social media when you post about doing your shopping at a locally-owned business.
According to the Alabama Retail Association, the average shopper plans to spend an average of $935 during the holiday shopping season this year.