DOTHAN, AL (WSFA) - The Alabama Retail Association is kicking off its "Shop Alabama for the Holidays" campaign just in time for Thanksgiving and Black Friday.
Representatives from the Alabama Retail Association are making several stops around the state to kick off it's tour. Monday, they stopped at Eagle Eye Outfitters in Dothan.
The main message is for shoppers to shop locally for the holidays. One in four jobs are supported by the retail industry, including food and drink businesses in Alabama. Retail generates $19 billion, or almost 10 percent, of Alabama's gross domestic product.
Retail is one of the top four highest producing industries outside of government in Alabama.
"In Dothan, Houston County area just alone we have over 1200 retailers, and they contribute mostly about $2.5 billion to the economy so that's a pretty big impact in our market and so you have a lot of options and a lot of choices," said Matt Parker, the president of the Dothan Area Chamber of Commerce.
Eagle Eye Outfitters and many other retailers are stretching out their Black Friday deals.
Some sales are a week or month long. Early bird deals at eagle eye outfitters started Monday.
"That's just trying to get a little piece of the market share earlier, trying to let especially this week a lot of our local schools are out the entire week. Normally they don't get out until Wednesday going into thanksgiving," said Eagle Eye Outfitters owner Susan Anderson.
"We want people to rethink the value of their dollar when doing their Christmas shopping and supporting your friends and neighbors. You're strengthening your local economy, you're also investing in your own city and community," Melissa Johnson-Warnke said.
The tour is also stopping in Auburn, Fairhope, Montgomery, Mountain Brook and Tuscaloosa.