Alaga Syrup more than a century old - WSFA.com Montgomery Alabama news.

County Road 12

Alaga Syrup more than a century old

(Source: WSFA 12 News) (Source: WSFA 12 News)
(Source: WSFA 12 News) (Source: WSFA 12 News)
(Source: WSFA 12 News) (Source: WSFA 12 News)
MONTGOMERY, AL (WSFA) -

The year was 1906, L.B. Whitfield started up a syrup company in Montgomery, Alabama. 111-years later the place is still going strong and still making that popular cane syrup. It’s a business that has stayed in the family.

As the years have gone by they’ve added some new products along the way, but the passion and work ethic is still the same.

“It actually started as a love story,” said former Vice President of Public Relations at Alaga and Whitfield Foods and family stock holder Virginia Whitfield. “The great grandfather was from Georgia. The great grandmother was from Alabama. She actually named it. It stands for Alabama/Georgia Syrup Company.”

The company prides itself on quality.

“The product is good. It’s like when you go back to a restaurant because it’s consistent. We are so adamant about our quality never going down.”

The machinery inside the plant will blow you away. Bottle after bottle zipping by, filled up, labeled, packed up and ready to ship. There’s a lot of science into getting the formula just right and safe.

“The syrup goes into the bottle at 180 degrees,” said current President and CEO of Whitfield Foods Les Massey. “It has to be cooled down in a water cooler for about 30 minutes so it gets down to less than 100 degrees.”

That way it’s safe to pack. And this stuff goes all over the world. Over the years they’ve had some pretty big names endorse and enjoy their product.

“We’ve had Willie Mays, Hank Aaron, F. Scott Fitzgerald, Clark Gable, Bear Bryant, Shug Jordan, Nat King Cole,” said Whitfield.

It’s not just Alaga syrup anymore. A good chunk of their business comes from being a contract manufacturer. They made a multi-million dollar investment in high-tech machinery to bottle and label products for other big companies. Whether it’s an Alaga product or someone else’s, these folks take pride in the product.

“I walked in here in 1963,” said Whitfield. “I married into it. I’m not Whitfield by blood, but I am a Whitfield by heart.” It’s safe to say their trips to the grocery store are a little different.

“Let me make this clear,” said Massey. “I don’t just happen to walk into a grocery store and see our stuff on store shelves. I make a point every time I go to see our product.”

It’s that passion and attention to detail that has allowed them to thrive and grow in the last 111 years.

“We’ve managed to put the feeling of family and sweetness of the South in a bottle,” said Whitfield.

You can check out their products at all major grocery stores or order from its website.

Copyright 2017 WSFA 12 News. All rights reserved.

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