Cold and Flu Season Soon to Peak

January 2006 (Medialink) -- Currently there are nearly 42 million people, or almost 15 percent of the U.S. population, affected by flu-like symptoms according Surveillance Data Inc. (SDI), the nation's leading weekly illness tracker. Based upon comprehensive reports by local physicians, SDI also reports 69 of the largest 75 demographic markets are on "alert," indicating a severe increase in respiratory illness and the imminent peak of illness in these cities.

SDI is also reporting Type A flu virus—typically a more virulent strain—is dominating this year's flu season. To the average person, this may translate into more time spent in bed.

Colds and flu are the second most common medical conditions for which consumers use an over-the-counter product according to a 2001 Roper Starch Worldwide study. Annual sales of these OTCs amount to 3.6 billion according to Information Resources Inc. Consumers are looking for new options because many cold and flu medicines are associated with disruptive side effects (drowsiness, nausea, loss of mental acuity) and can cause dangerous drug interactions.

Four clinical studies show that Oscillococcinum, the best selling homeopathic flu medicine in the U.S, can reduce the duration and severity of flu symptoms without the side effects or dangerous interactions with other medications. On the market for 65 years in France, Oscillococcinum was recently named the number one pharmacist recommended homeopathic flu medicine in the U.S. by a poll of Pharmacy Times magazine readers. (Visit