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Online advertising file and format specifications.

Ad Creative Format Ad & File Size Animation File Formats
Banner 468x60 - 15kb Yes GIF, JPG, GIF89, SWF
Story Rectangle 180x150 - 15kb Yes GIF, JPG, GIF89, SWF
Spotlight 300x150 - 25kb Yes GIF, JPG, GIF89, SWF
Large Rectangle 300x250 - 30kb Yes GIF, JPG, GIF89, SWF
Leaderboard 728x90 - 30kb Yes GIF, JPG, GIF89, SWF
Pencil Pushdown top 980x30 - 20kb ** GIF, JPG
Pencil Pushdown btm 980x300 - 70kb ** GIF, JPG
**Please discuss possibilities of animation in pencil push ads with your sale rep contact.

1. Accepted forms of Rich media: Flash* (.swf) format.

*Flash clickTAG Variable Instructions: For Flash creative to work properly in's ad serving system, clients must insert the clickTag variable into the .fla file so that performance can be properly tracked. More information about clickTAG can be found on Macromedia's/Adobe's website:

clickTAG code used for Flash advertising:

on (release) {
if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank");

**If you are not familiar/comfortable with including clickTAG code, it is also possible to leave clickable button out of the Flash ad entirely.  If you choose this route, please inform your sales rep contact so that the ad can be assigned the necessary button overlay when scheduled.

2. HTML calls to remotely hosted (3rd party) creative can be accommodated on for all sizes listed in the table above.

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