Broadcasters announce nearly 700 million dollar campaign to announce shift to digital television.
WASHINGTON (AP) - Broadcasters are gearing up to go digital. In just over a year, broadcasters will stop transmitting analog signals.
A broadcasting trade group has unveiled a nearly 700 million dollar public service campaign to educate viewers about the coming shift.
The message, non-digital television sets that are not attached to a cable or satellite service and not equipped with special converter boxes will no longer work.
The National Association of Broadcasters says all broadcast networks as well as 95 television broadcasting companies have committed to air public service announcements. NAB's board chairman says the campaign "may be the largest volunteer effort in the history of television."
After January 1st, every household may receive two $40 coupons from the government that can be used to buy two converter boxes.
On the Net
National Association of Broadcasters: http://www.dtvanswers.com
FCC digital TV site: www.dtv.gov