Online Holiday Shopping Up for 2007

Twas' the season for online merchants in 2007 as financial numbers are starting to indicate.

Online sales through December 27 soared to almost $28 billion. That's up 19% from last year according to comScore, Inc. , a company that measures figures in the digital world.

"Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online shopping days," says comScore Chairman Gian Fulgoni.

Fulgoni says online sales for the day after Christmas were $545 million. That's double the figures posted in 2006.

The company says another way of gauging the strength of online holiday spending was to look at the core shopping time for the season, the period between Thanksgiving and Christmas.

2007 saw one extra day of shopping, 32-days compared to last year's 31. The period saw a 21% increase from '06 to '07 or, in dollars and cents, online retailers pocketed an extra $3 billion dollars.