It's a major problem on our roads, especially as we ring in the new year.
"Drunk driving is against the law, and a lot of people--when they do consume alcohol--think it's OK to get behind the wheel of a car," explained Peggy Beatty of MADD.
The US Department of Transportation estimates 54 people will die each day of the New Year's weekend--in a crash caused by an impaired driver.
In Montgomery, authorities are doing their part to keep the numbers down.
"We'll have two shifts of patrols out tonight. We'll have some traffic people out," explained Montgomery Police Chief Art Baylor.
It doesn't stop there. Some taxi cabs--even towing companies--offer services on the house.
Business owners say they're doing it to make the roads safer.
"For God's sake, don't get on the road, and drink and drive when you can call us and we'll [bring you home] free of charge," pleaded Jason Glass, President of B.G. Towing in Montgomery.
With the support of local companies, law enforcement officials stress: if you've had too much to drink, there's no reason not to ask for help.
"Don't do anything stupid, because we don't want anyone killed on this night--or any night--in the city of Montgomery or this country," Baylor said.