Most of us are trying to eat healthy, but sometimes it's hard to tell if the "wholesome" food you're buying is as good as the label's promise.
Fruit medley, wholesome multigrain and energizing drinks! Tasty groceries that sure look good for you, but take a closer look warns the Center for Science in the Public Interest.
The non-profit watchdog group's recent report named seven foods they say mislead and trick you into buying health food fakes, and that's not all they revealed in a recent phone interview.
Bonnie Liebman, the Nutrition Director of CSPI says, "You could go through the grocery store and find dozens of other examples of foods that don't deliver on what they promise."
They say product labels for "real fruit" & "juice" in Gerber's "Graduate Treats for Toddlers", "Smucker's Simply Fruit" and Sara Lee's "Fruits of the Forest Deep Dish Pie" deliver more fructose and sugary juices than real fruit.
Dr. Mark Kern, R.D., a nutrition analyst, says "The first two ingredients are corn syrup and sugar."
In letters to NBC, Gerber declined to comment.
While Sara Lee called CSPI's statement false saying, "The product does not contain more sugar than fruit filling."
Smuckers did not respond.
Frito-Lay's mulitgrain Tostitos, and Kellogg's "Nutri-Grain" Eggo pancakes are criticized by CSPI for lacking enough whole wheat or grains.
Kern says, "The key here is it says "made with "whole wheat and whole grain, that doesn't mean it has to be all whole grain as the grain source in the food."
Frito-Lay wrote to say their chips contain more than 16 grams of four different types of whole grains.
But when it comes to the Kellogg's cereal, Kellogg's doesn't deny CSPI findings.
They explain in their letter: "We say our product has the "taste" of berries. We highlight the "creaminess" of yogurt, not its digestive benefits. Our label accurately describes the product."
"It definitely has some phrases that might be misleading to make you think it's a healthier choice than it is," Kern says.
You can still buy healthy food without being had, just follow a few steps.
First, forget the big words and go straight to the small print.
Kern says feel free to eat some processed foods, but do so in moderation.
And eat more fresh fruits and vegetables or foods that don't need labels.
As for drinks Coca-Cola's energy drink Enviga was singled out by CSPI for it's claim to burn calories and control weight with no long term studies to back it up.
Coca-cola fired back with this: "This latest effort is designed to draw press attention to CSPI and yet again, ignore the broad science which support Enviga's claim."