Airport Looks to Start Marketing Department

Montgomery, Al. (WSFA) -- It's the first thing you see when you step off the plane and the last place you set foot before flying the skies of Alabama.

After struggling with its fair share of delays and other issues, Montgomery Regional Airport still has a few kinks to work out.

It's something administrators are working feverishly to fix.

"We want them to have a pleasant experience both arriving and departing through Montgomery's airport," said Phil Perry, the airport's Executive Director.

Now, the Montgomery Airport Authority wants to team up with city government to fund a new marketing department--focusing first on improving service for existing passengers.

"Our first effort, I think, is going to be over in our game room, where we're going to convert it to a customer service center to just try to make it as friendly of an atmosphere as we can," Perry explained.

Chamber of Commerce members see the project as a benefit for the entire city.

When you add the potential for increased traffic from projects like the new Convention Center, showcasing the airport may be just what the city needs.

"The most positive experience that these people experience is going to be really critical to our continuing to attract these conventions," explained Ellen McNair of the Montgomery Area Chamber of Commerce.

With the potential for economic growth on the horizon, the Mayor's office and City Council are ready to help the Airport Authority bring more business--and passengers--through the terminals at Dannelly Field.

"Hopefully, with some concentrated marketing, people will make Montgomery their airport destination," said Michael Briddell, Executive Assistant to the Mayor.

Reporter:  Cody Holyoke