The cable network "The Weather Channel" will become part of the NBC Universal family.
NBC Universal along with two private firms will buy out the network from Landmark Communications for a reported $3.5 billion.
The Weather Channel, the third most distributed cable network, will continue to be based in Atlanta and operated as a seperate entity. NBC will take over the managerial duites.
The network produces national, regional and local weather-related programs and has more than 96 million U.S. subscribers, and it's available in 97 percent of cable homes.
Weather Channel's time-sensitive broadcasts and programming about hot-button issues on the environment have proven to be attractive to audiences and advertisers.