NBC to Buy Weather Channel

The cable network "The Weather Channel" will become part of the NBC Universal family.

NBC Universal along with two private firms will buy out the network from Landmark Communications for a reported $3.5 billion.

The Weather Channel, the third most distributed cable network, will continue to be based in Atlanta and operated as a seperate entity. NBC will take over the managerial duites.

The network produces national, regional and local weather-related programs and has more than 96 million U.S. subscribers, and it's available in 97 percent of cable homes.

Weather Channel's time-sensitive broadcasts and programming about hot-button issues on the environment have proven to be attractive to audiences and advertisers.

WSFA.com Internet Producer: Mario A. Hendricks