Distributing Fliers and Other Information - WSFA.com Montgomery Alabama news.

Distributing Fliers and Other Information

  • Inside WSFA.comMore>>

  • The Search: Key Points

    1. The actions of parents and of law enforcement in the first 48 hours are critical to the safe recovery of a missing child, but the rawness of emotion can seriously hinder the ability of parents to More >>
  • Checklist for the First 24 Hours Your Child is Missing

    Checklist: What You Should Do When Your Child Is First Missing The first 48 hours following the disappearance of a child are the most critical in terms of finding and returning that child safelyMore >>
  • Gathering Evidence

    One of the most critical aspects in the search for a missing child is the gathering of evidence that may hold clues about a child's disappearance or whereabouts. The mishandling of evidence can adverselyMore >>
  • Checklist: Figuring Out How to Pay the Bills

    Even though your world has stopped, the rest of the world marches on. If you work outside the home, your boss may be understanding at first, but may tell you later that you will be replaced if your childMore >>
  • Checklist for the Second 24 Hours Your Child is Missing

    Talk with your law enforcement investigator about the steps that are being taken to find your child. If your law enforcement investigator does not have a copy of Missing and Abducted Children: A Law EnforcementMore >>
  • Working with Law Enforcement: Key Points

    1. You and law enforcement are partners in pursuit of a common goal -- finding your lost or abducted child -- and as partners, you need to establish a relationship that is based on mutual respect, trust,More >>
  • Ideas for Public Awareness Events

    Media attention generates leads and keeps your story in front of the public. The following ideas are also excellent ways to involve volunteers in the search campaign. Appear on radio and television programsMore >>
  • Working with the Media

    Setting Ground Rules In the very beginning, media interest is likely to be both intense and intimidating. Therefore, it's important for you to establish ground rules as to where and how often you or More >>
  • Checklist for Conducting Interviews with the Media

    The most successful media interviews happen because of advance planning. If you know beforehand what points you want to get across, you are more likely to have a positive experience with the media. TheMore >>
  • Working with Volunteers: Key Points and Activities

    1. Volunteers are essential to the search process. They can and will play a variety of roles in the effort to find your child. 2. The role of the volunteer coordinator is not to handle volunteer activitiesMore >>
  • Personal and Family Considerations: Key Points

    1. Force yourself to eat, sleep, and exercise. Realize that your ability to be strong and to help in the search for your child requires that you attend to your own physical and emotional needs. If youMore >>

 Effective fliers creatively combine photographs with basic information about your child. The following information can help you develop strategies for increasing the visibility of your child's case and generating possible leads about the disappearance.

Ask someone creative to take charge of flier and poster production. Friends, family members, and volunteers can help with this task. Your poster coordinator can ask local printers to produce fliers free or at a discount rate. You can also work through NCMEC, whose case managers are authorized to contact your local PIP Printing store and make arrangements for several hundred copies of fliers to be printed at no charge to the parent. Special requests for larger quantities have been granted for children who are in particular danger.

Have fliers printed in different sizes for different purposes. Use different sizes for buttons, handouts, reward posters, mailings, and labels. Use the samples in this chapter as a guide.

Ask your primary law enforcement contact what telephone number should be published on the flier for people to use to call in tips. Because the purpose of fliers is to generate leads and tips relevant to your child's case, it is crucial to include a special phone number for readers to call. Often, law enforcement prefers to use a 24-hour hotline staffed by trained information takers rather than the local police telephone number, which may revert to voice mail or a beeper when no one is in the office. The NCMEC toll-free number can be used only after your child has been reported missing to NCMEC. Crime Stoppers and other reputable hotlines experienced in taking lead information are other possibilities. If you ask, Crime Stoppers may be willing to give and take reward information. Do not use your own telephone number or establish your own 800 number. You need to keep your own phone line free for your child or the person holding your child to call.


1. During the first 48 hours, it is critical that recent pictures of your child, descriptions of physical traits and personality characteristics, and facts pertinent to the disappearance be given to law enforcement, the news media, and nonprofit organizations and agencies.

2. Distribute only recent pictures that resemble your child. Remember that posters and fliers will show only the head, neck, and top of the shoulders.

3. Choose representative videos or home movies for airing on television to show viewers your child's appearance, mannerisms, and voice quality.

4. Never give away your only copy of a picture or video.

5. Be both creative and aggressive in getting your child's posters put up in heavily trafficked areas across the country.

6. Use publicity gimmicks, such as buttons, T-shirts, and bumper stickers, to etch your child's face in the public's memory.

7. Prepare a press kit for distribution to national news and talk shows and magazines.

8. Extend your search to the Internet, which will allow you to send your child's picture to a wide variety of organizations via e-mail more quickly and less expensively than you could by fax.

9. Plug into NCMEC's photo distribution service, which can coordinate national media exposure, send a broadcast fax to its national network of law enforcement agencies, contact America's Most Wanted requesting that a public service announcement be aired on your behalf, and post photos of your child on its Web site.

10. If your child has been missing for a long time, distribute age-progressed photos and updated case information to refresh people's memories and renew interest in your child's plight.

Source:  Office of Juvenile Justice and Delinquency Prevention Report:  When Your Child is Missing

Powered by Frankly