The cupcake man and woman are hitting the streets and bringing sugary delight to people in the New Haven, Connecticut area.
Todd and Marsha Rowe run the Cupcake Truck.
It's like an ice cream truck, except they sell cupcakes.
They wake up at 3:30 a.m. every morning to start baking, make icing and get on the road to deliver cupcakes to hungry clientele.
Marsha Rowe has always loved baking but a having a shop wasn't feasible, so she and her husband found a way around that.
"The money's just too much, so we became creative and decided to see if we could do something mobile," Todd Rowe said.
Marsha Rowe spent a year planning the business and then quit her job.
The Rowes bought an old truck that they had seen in a neighbor's driveway, fixed it up and added their own touches.
In August, they started parking it in a prime spot in New Haven, where carts are a
popular place for people to get meals and snacks.
They set up the cart near the Yale campus.
In addition to baking, they blog about where they will be, what's on the menu and how things are going.
"I do go online to see what they're having and whether they've sold out or not," said Elizabeth Oliver, of New Haven.
The Cupcake Truck takes credit cards and they're going solar soon.
One of the biggest challenges the couple faces is getting enough sleep, but they love what they do.