News industry rapidly changing

Montgomery, Ala. (WSFA) -- The advent of citizen reporters, You Tube, and the constant demands of a 24-hour news cycle are rapidly changing the face of American journalism. That was the topic Sunday night in the latest of a series of lectures at Auburn University Montgomery.

Paul McTear, President and CEO of our parent company, Raycom Media, was the guest speaker. He addressed how the pressure for news organizations to not only be informative, but also entertaining is affecting the news industry.

Mr. McTear said, "It will be a balance between what we serve on the television channel, the multi-cast channel, on websites, our PDA's and cell phones.   I think it'll be a mixed blend of all that and I think it needs to happen now."

Montgomery-based Raycom Media owns 46 television stations in 18 states, including WSFA 12.

AUM's lecture series is named for Robert Ingram, a respected Alabama political reporter and commentator.