Some long time area businesses are closing their doors and many are trimming employees by the dozens.
This in turn causes an increase in the number of people using area social service agencies.
Thus - the catch 22 for the River Region United Way drive. Fewer donors from charitable area businesses that always support the drive, often with every employee at their business contributing. And agencies needing money from the United Way more than ever to take care of added demand.
The drive this year is more than two million short of its goal with five weeks to go.
Now is the time for all who have not given to consider a gift.
Perhaps as we celebrate Alabama State and Tuskegee this week in Turkey Bowl classic festivities, the alumni of the two schools can compete in another arena - seeing who can contribute the most to the fourth quarter drive for funds.
Same for Auburn and Alabama alumni as we prepare for the Iron Bowl.
When times are tough, people often are most generous.
Times are tough - be generous.