Long lines at Tiger Town shopping center

Opelika, Ala. (WSFA) -- East Alabama shoppers got up bright and early Friday morning and headed to Tiger Town in Opelika.

Folks braved long lines and traffic jams to cash in on "Black Friday" deals.

Shoppers we spoke with were looking to save that extra buck.

They said no sleep and long lines, no problem - all worth it for that priceless Christmas gift.