Montgomery, Ala. (WSFA) -- Whether you braved the early rush or waited for things to die down, the promise of a good deal on Black Friday was hard to pass up.
"These shoes are regularly 50 dollars. I got these for $10.55," said one shopper.
Customers packed stores throughout the River Region for deep discounts and sales, and retailers couldn't be happier.
"[Customers] flowed in at 5:00 AM, and we've been going ever since. It's been crazy, but it's a good crazy," said Terry Sexton, Mobile Manager at Best Buy.
Most shoppers, however, aren't too crazy about the economy and tighter budgets.
Stores had an answer for that, too.
"With the economy the way it is, more people are turning toward financing to get what they need," Sexton said.
Store credit cards were a hot commodity as shoppers looked to save money up front.
"It helps the store and it helps the people get the stuff they need. It's when they max them out and then they just pay the minimum payments--now they're in trouble," explained Richard Dwyer of Santuck.
Though Black Friday tailors to shoppers, some people came out just to see the madness unfold.
"[I planned on] getting mine done early then getting out and watching everybody go crazy. It's fun," said Betty Dwyer, also of Santuck.
It's a high traffic retailers welcome this holiday season.