Dixie Electric Company expands to Auburn and Opelika

(From L- R) Vice Presidents Noble Yelverton and Jimmy Jehle and President John Yelverton III.
(From L- R) Vice Presidents Noble Yelverton and Jimmy Jehle and President John Yelverton III.
Dixie Electric Co. Then And Now
Dixie Electric Co. Then And Now

MONTGOMERY, Ala. (WSFA) - In the midst of celebrating its 100th anniversary Dixie Electric Company has expanded its service area to include Auburn and Opelika. The company is one of Central Alabama's largest electrical contractors.

"We're delighted now to be serving homes and businesses in the Auburn-Opelika area," said company President John Yelverton III. "In fact, people have been asking us to start servicing this area because they know how focused we are on quality and responsive service, and we're pleased to now be able to deliver on that here in Auburn-Opelika."

Founded in Montgomery in 1908, Dixie Electric Company has grown steadily and today employs a team of 55 electricians to serve a base of some 6,000 residential and commercial customers.

"Every project is important to us, whether it's wiring a new industrial plant or handling a repair job for a homeowner," continued Yelverton. "Many electrical contractors perform service and repairs as a sideline, but we take that part of our business seriously."

A focus on training employees

The company also takes seriously the importance of providing employees with both technical and customer service training. Training is conducted on everything from greeting customers on the phone to the use of the latest technology. Electricians attend one or two training sessions a week in-house, and once a year they attend a training center in St. Louis to update their technical skills.

Yelverton pointed out that the company holds fast to the mission that has always sustained it and spurred its growth.

"Our company believes that developing our employees and investing in their training instills a pride in them that translates into great service for our customers," he said.

"The proof that our approach to customer service works," says Yelverton, "lies in the fact that 75 to 80 percent of our service calls come from existing customers or people referred by customers."