Montgomery, Ala. (WSFA) -- The economy isn't exactly booming.
Still, tough times aren't stopping some people from looking for a new ride.
"We thought it might be a good time to look around and get an idea of what's out there. The price range and that kind of thing," explained Regina Bolan of Wetumpka.
As residents shop around for the best bargain, dealers slash prices and feature low financing.
It's an end of the year strategy that seems to work.
"We've sold 6 cars so far [Friday]. We might hit 10 by the end of the day. We're expecting great things Saturday and we're going to stay open Sunday," said Dean Vette, General Manager of Classic Cadillac-Buick-Hummer and Capital Chevrolet.
Even though money is tight for many families this year, transportation is a must.
"We pretty much had a budget set down--how much money we wanted to spend and what we were looking for as far as options in our car," said Wassil Rosman of Deatsville.
Don't forget used cars, another option dealers say drivers don't often consider as they browse the lot.
"You don't have to have $20,000 or $30,000 to buy a nice car," Vette explained.
Some people, however, see themselves in the drivers seat of the latest model--as long as the price is right.