River Region United Way extends campaign - WSFA.com Montgomery Alabama news.

River Region United Way extends campaign

Will Sellers, 2008 Campaign Chair for the River Region United Way Will Sellers, 2008 Campaign Chair for the River Region United Way

MONTGOMERY, AL (WSFA) - While many organizations and businesses are closing out 2008, the River Region United Way isn't stopping, they're actually moving full steam ahead.

Traditionally its fundraising efforts end in December, but this year the organization is tacking on an extra month to the 2008 campaign.

Will Sellers says they are going extend the campaign into January, there are a lot of things that are coming in, and many companies are still wanting to hold employee campaigns.

Right now the campaign is an arm's length away from reaching its $6.1 million dollar goal.

A huge undertaking, especially now, with a weak economy and a greater need for nonprofit services.

Will Sellers, 2008 Campaign Chair follows up, "We've got a difficult economy, the needs are greater, people need the agencies supported by the United, the agencies have more services to provide and our campaign is more critical than ever."  

Now the spotlight is on January: a make or break month for the United Way.

Forty-eight agencies are depending on these next few weeks to determine if they will be able to fulfill their missions.

"If we don't make our goal, basically the agencies won't get the allocations they need to provide their services, the pie is only so big."  

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