Compass Bank begins rebranding process - WSFA.com Montgomery Alabama news.

Compass Bank begins rebranding process

BIRMINGHAM, AL (WSFA) - New signs, new logo and a new website layout are in store for customers of Compass Bank. The company is moving ahead with a rebranding program to become BBVA Compass after a merger with a Spanish bank called Banco Bilbao Vizcaya Argentina (BBVA) last year.

Customers can expect changes at 92 Alabama branches including ones in Huntsville, Birmingham, Montgomery and Mobile. The transition should last through March.

The rebranding to BBVA Compass includes the replacement of all external and internal bank signage and new branding for www.compassbank.com, credit and check cards, ATM machines and other customer communications.  Compass plans to have all of its 579 branches and 734 ATMs re-branded by the end of first quarter 2009.

"The BBVA Compass brand is more than just a logo - it represents our ongoing commitment to our communities and the future of Compass Bank," said Manolo Sanchez, President and CEO of BBVA Compass.  "This new brand is a symbol of strength to those who desire the security of a financial institution strong enough to withstand the economic turmoil, yet diverse enough to meet their financial needs."

BBVA Compass is one of the top 25 largest banks in the United States with nearly $62 billion in assets.

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