Virus recovery funds to promote tourism on Alabama coast

Virus recovery funds to promote tourism on Alabama coast
The Commerce Department’s Economic Development Administration says it’s providing the Alabama Gulf Coast Convention and Visitors Bureau with $800,000 to fund a marketing program. (Source: Jeff Harrison)

ORANGE BEACH, Ala. (AP) - Beach season is heating up, and Alabama’s coast is getting federal money to help recover from the coronavirus pandemic.

The Commerce Department’s Economic Development Administration says it’s providing the Alabama Gulf Coast Convention and Visitors Bureau with $800,000 to fund a marketing program.

Officials hopes to boost business and reclaim tourists who couldn’t visit during the COVID-19 shutdown.

Combined with $200,000 in local funding, the money will go toward marketing strategies that include research into the best ways to advertise.

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