With the Braves now publicly traded, here’s how you can own a piece of the team
Fans can now buy stock in the Atlanta Braves baseball team
ATLANTA (AP/Atlanta News First) — Atlanta Braves executives say business will continue as usual under a new ownership structure following a spinoff from Liberty Media.
Perhaps most notable is fans will be able to purchase stock in the newly created Atlanta Braves Holdings Inc. and become owners of the team.
Plans for the spinoff were announced last year and made final in a vote by Liberty stockholders, led by chairman John Malone, on Monday.
Braves chairman Terry McGuirk and president Derek Schiller will continue their lead roles in the team and The Battery Atlanta, the mixed-use development adjacent to Truist Park that includes business, a hotel, restaurants, a concert venue, and other properties.
“So no surprises here, no changes really,” McGuirk said Tuesday. “The purpose here today is we absolutely want to tell you that it’s business as usual. There are no changes to how we operate. I am still the control person of the team.”
The mantra of business as usual also was relayed by general manager Alex Anthopoulos, who said he has been given the approval to spend before the Aug. 1 trade deadline.
“Basically the same trade deadline conversation I’ve had with them all the time,” Anthopoulos said. “’ Hey, what do you think about adding payroll?’ A quick yes. Payroll has climbed each year because of the way the operation is going with the fan base and the business side doing a great job. Things are exactly the same.
“Payroll has gone up every year. I’ve always had money at the trade deadline. It’s great. No changes on our end.”
“This is more of a true share of ownership, a very small one,” said Ted Rossman who is a senior industry analyst at Bankrate. “You won’t get to make decisions of trades and on-field moves, but I think more than anything it’s kind of a fun novelty thing.”
While the Braves have been playing like they’re on their way to another World Series run, Rossman says performance may not be the best indicator of how much you’ll make off those shares.
“I actually don’t think on-field performance plays as much of a role in valuation, but it’s a fun thing for fans to speculate about.”
Attendance has climbed each year since the Braves opened Truist Park in 2017, including last season’s total of 3,129,931. Profits also have risen, especially after the Braves’ 2021 World Series championship, the first for the franchise since 1995.
The split from Liberty Media could make it easier for the Braves to be sold to a private buyer.
“There’s been no conversations and no indications whatsoever of that direction,” McGuirk said.
This season’s average attendance of 39,265 ranks third in the majors and is the Braves’ highest since 2000.
The profits have enabled the team to sign many of its core players to long-term contracts.
Now, fans will have an opportunity to claim a piece of the team.
“Got to be a part owner, need those capital gains,” said Braves fan, Max Plasket. “Got to support the team, absolutely.”
“It’s a unique novelty where if you’re a fan of this team, you can also become an owner of the team and own stock,” Schiller said. “That in a way is very exciting.
Earlier this year, the Braves announced the team will stop selling its A-Kist 2023 season tickets due to high demand.
“It maybe connects a further connection fans can have with their team. They can come here and follow us and by the way, at least today, for about the cost of a ticket you can buy a piece of the Atlanta Braves. That unto itself is pretty interesting and may be fun to watch.”
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