Editorial: Giving Spirit

The city of Birmingham has its share of unmet challenges but in one area they set the bar for all of us in the state - running successful United Way campaigns.

The city kept its long streak alive of growing their total contributions year to year with a fantastic finish this month to push it past the 37 million dollar mark and its goal.

The River Region goal is five and a half million and a strong surge in the final weeks of our campaign is needed to make it.

Certainly, the generosity of people in our region is ample – perhaps more so than Birmingham – so let's make it happen!

You demonstrated your terrific giving spirit last week with a new record in our WSFA 12's Day of Giving Drive and because of it thousands of people will not go without food or gifts this Christmas.

We applaud all who donated toys, food and money to make it happen.

We hope the same spirit continues in the closing weeks of the United Way drive so the year ahead will be better for the thousands of people touched daily by the United Way agencies in our community.

The need is great and the willingness and capacity of our community to meet it is even greater!