Shopping bags galore and a steady stream through the door--a winning combination for local retailers cashing in on the second day of Alabama's tax free holiday weekend.
"It's sorta like December crowds, so it was a lot," says April Green.
She and her family braved the crowds early.
But, she says it was worth it for her son's new computer.
"It was a whole lot cheaper. I didn't have to pay taxes so of course I saved like $50 dollars on the computer."
Retailers say not only are computers hot items this year, but so are iPads and other tablet PC's.
Thanks to the tax free incentive even folks who aren't snatching up school supplies are out shopping.
"Knowing that I can purchase something...some electronics that are tax free. Because I know they can go up to $20-30 dollars with tax. So, it's good timing," says Jessica Anderson.
As Alabama's tax free weekend grows in popularity, retailers have upped the ante to get customers in the door.
"We run sales to help maximize traffic and those kinda things. For the first time ever we're offering 24 months no interest on laptops," says John Harkins, Manager at the HH Gregg store in Montgomery.
The sales seem to be working. Some customers are spending more.
"So far there was an increased volume compared to last year's numbers," adds Harkins.
It's a weekend that's paying off for stores and shoppers alike.
"Because of the tax free weekend, I'm going to spend a whole lot more money," adds Green.
Managers at big stores like Target, HH Gregg and Academy Sports and Outdoor say there were lines outside their doors before the stores opened Saturday morning.
Many stores have extended hours Saturday and Sunday night.