Parents, dermatologists react to Consumer Reports' sunscreen SPF shortfall

Parents, dermatologists react to Consumer Reports' sunscreen SPF shortfall

MONTGOMERY CO., AL (WSFA) - Parents listen up, that SPF 30, or even 50, you're slathering on the kids may not be offering the protection you think.

Memorial Day weekend is almost here and before you start packing your beach bag, you might want to invest in a new sunscreen.

According to Consumer Reports, nearly half of the sunscreens they tested don't meet SPF claims.

Sun cancer runs in Sadie Tromans' family, so sunscreen is a must for her growing family.

"I put it on every time we're going outside," said Tromans.

The soon-to-be family of five is actually in the process of moving to Florida.

"I've been really researching sunscreen lately," said Tromans.

During that research Tromans came across a newly released Consumer Report.

"It's disappointing that you spend your money on something that you think is healthier for your children, and not full of chemicals, but it doesn't work," said Tromans.

Consumer Reports Tested 65 water-resistant sunblocks.

"43 percent of the sunscreens we tested this year did not meet their SPF claims in our tests," said Trisha Calvo with Consumer Reports.

That means, according to the report, products like CVS Kids Sun Lotion, labeled SPF 50, worked more like an SPF 8.

CVS did extra, third-party testing on the kids sun lotion in anticipation of this report, telling NBC News in a statement, "there is absolutely no indication that our product has a SPF lower than 50. Nor do we have a record of any customer complaints of sunburn after using this product."

"I'm surprised, you know there are a lot of sunscreens out on the market," said Dr. Porcia Love with Montgomery Dermatology.

While La Roche-Posay's Melt-In Sunscreen Milk and Banana Boat's Sun-Comfort SPF 50 both scored well for Consumer Reports, Dr. Love has a few recommendations of her own.

"I like Neutrogena, I like Cera Ve, Coppertone, Blue Lizard," said Dr. Love.

Dr Love says this newly released data is a good opportunity to review the ingredients in your family's sunscreen, and she suggests a cream or lotion based product with broad spectrum protection, SPF 30 or above.

"So if you're wearing an SPF of 30, which is what I recommend for everyone, then you're protecting about 97 percent of the rays from reaching your skin," said Dr. Love.

Dr. Love also points out that SPF 50 protects you from 99 percent of the sun's rays so an SPF beyond that, like 85 or 100, is equivalent to that of SPF 50.

"Once you get over 50, you're not really protecting yourself that much more from the sun rays. So an SPF of 50, you're blocking out about 99 percent of the sun rays," said Dr. Love.

For a list of top performers from the Consumer Report, click here.

Copyright 2016 WSFA 12 News. All rights reserved. NBC News contributed to this report.