MONTGOMERY, AL (WSFA) - The Alabama Retail Association launched its Shop Alabama campaign on Tuesday. The project was created to encourage Alabama residents to shop with local retailers.
According to the ARA, the Alabama Department of Revenue's data showed that $68 of every $100 spent at local retailers remains within the state of Alabama.
Melissa Warnke, the ARA's communication manager, said shopping at local retailers not only serves consumers but also local communities.
"It's really the local businesses that prop up a community," Warnke said. "They are the ones who donate to local silent auctions. They're the ones you go to when you need help raising money for a non-profit. Also, they are the ones reinvesting in our community."
Welles Studio, a boutique in Montgomery, is one of the ARA's 4,100 members. The store owners, Stephanie Brown and Heather Steen, decided to use their platform to sponsor a little league baseball team.
They both said that sponsoring a team is just one of the many ways local businesses reinvest in their communities.
"I always say Montgomery is a little big town," Brown said. "It operates like a big city, but it's still warm and everyone knows each other. Supporting our community means everything to us."
The Shop Alabama project is social media driven and is using the hashtag #ShopAlabama to gain followers and engagement. For more information on the impact of shopping locally and upcoming events and contests, visit this website.