AUBURN, AL (WSFA) - According to the National Retail Federation, last year, 133.7 million people shopped in stores and online during the Thanksgiving weekend. Right now businesses in Auburn are preparing for the rush.
Several downtown businesses say they felt a boost in their bottom line during the football season.
"It was so many home games together so it was different than it ever has been. It was really some highs in September and then it came back to a lull. This gave us some down time to get prepped and ready for the Holiday rush," said Donna Starr, owner of Starzz Boutique.
While the Iron Bowl will be played in Tuscaloosa Black Friday and Small Business Saturday is expected to make for a big weekend on the Plains.
"It's very important and I think with the importance of small business Saturday there has been more emphasis put on it this year," said Star.
"Black Friday for everyone is a big deal. You are expecting to get a lot of your Christmas shopping done and we want to be a part of that," said Debbie Smith, owner of The Pink Room Boutique.
To get more shoppers through the doors several downtown Auburn merchants are offering some incentives like discounts and doorbusters.
We try to get as much variety as we can in here. We will be doing a lot of specials throughout the days and giveaways. We also have pick your discounts, where it could be anywhere from 10 percent to 50 percent off your purchase," said Smith.
Most of the store in downtown Auburn will be opening at 8 a.m in Friday.