Shoppers hunt for deals on Thanksgiving night, Black Friday

Updated: Nov. 24, 2017 at 10:06 PM CST
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(Source: WSFA 12 News)
(Source: WSFA 12 News)
Robinson family. (Source: WSFA 12 News)
Robinson family. (Source: WSFA 12 News)

MONTGOMERY, AL (WSFA) - Black Friday is the unofficial start to the holiday shopping season, but many started that shopping a day early… on a day that some are calling "Black Thursday."

Many stores opened up in Montgomery on Thanksgiving Day.

After the turkey was carved, and the table was cleared, some hit the hay, while others hit the roads in search of the best deals.

Brandon Rawls went shopping at JCPenney after he was stuffed with turkey.

"We went over to my girlfriend's house this morning, had a huge thanksgiving meal, and we just wanted to walk off the calories and come out and just do some shopping," Rawls said.

While other shoppers just wanted to get ahead of the long lines that Black Friday brings.

"I wanted to see what I could find on sale and everything before everybody else come in and bombard... because I don't want to be fighting with everybody else," Adrienne Scott said. She was also shopping at JCPenney on Thanksgiving Day.

However, others decided to brave the traffic and long lines on the actual "holiday."

"We stood like an hour, it was about 45 minutes over at Old Navy, yeah it was a super long line, but I don't know, I guess it was worth it, we got some good deals out of it," Levi Richardson, a shopper at The Shoppes at EastChase, said.

The line was so long because others had the same idea. Officials with The Shoppes at EastChase said that this year, they've seen a larger crowd with more traffic than last year.

"All of our retailers are reporting back with really positive numbers. We opened bright and early this morning. We had an incredible line at Kinnucans. We've had lines at all of our retailers, it's been a fun day," Susanna Wasserman, the Marketing Manager for The Shoppes at EastChase, said. "Numbers are up from last year, so even our restaurants are doing well, it's just been a really fun day," Wasserman said.

Black Friday shopping has become an annual tradition for many families in the area, like the Richardson family.

"It's just kind of a tradition thing. I think an American tradition you know after thanksgiving just kind of wake up, go black Friday shopping with parents… hot chocolate," Levi Richardson said.

It's a new tradition in the Robinson household. This was the first year that they brought their two daughters: Raven who is eight, and Aryana who just turned four.

"I think they like it so far. They got a lot of stuff for themselves so far," Robinson said.

A tradition they hope to continue for years to come.

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