MONTGOMERY, AL (WSFA) - A new statewide initiative is hoping to spread awareness and convince residents to vote in the Dec. 12 election.
Vote.org is launching the initiative Friday and says it is aimed specifically at getting more minorities to the polls.
"Because Alabama has a really significant percentage of black voters, and they tend to be ignored, which we think is criminal," said Vote.org's founder, Debra Cleaver. "It's criminal that both parties ignore such a huge percentage of voters, and we have allies that feel the same way. So we were like, what would happen if instead of only talking to a certain type of voters, younger voters, older voters, what would happen if we actually just spoke to all black voters. Like, let's see what would happen then. and Alabama fit the bill, you have an election this year, you have a really interesting and diverse population."
About 150 billboards are going up around the state, encouraging voter participation. Also, Vote.org says it will be sending out text messages, direct mail and will even have commercials to encourage voters.
"It's not because we want a particular candidate to win or a particular party to win, but because the U.S. has some of the lowest voter turnouts in the world, which means a very slim minority of citizens elect our leadership. And we think that's part of why so many people are dissatisfied with government," Cleaver said.
Three of the billboards are in the Montgomery area:
- Woodley Rd @ Cloverdale Road
- Carter Hill Rd @ Boultier Street
- Mt Meigs Rd @ S Panama Street