MONTGOMERY, AL (WSFA) - It's often referred to as "the Oscars for advertising" and on June 8 the American Advertising Federation's elite Silver Addy award came home to Alabama.
The trophy was awarded for a poster designed for the Alabama Tourism Department's promotion of the U.S. Civil Rights Trail.
It features Selma's historic Edmund Pettus Bridge spanning not only the Alabama River but more than a half-century of time. It blends a black and white photo of 1960s civil rights marchers with a current, color photo void of any people or vehicles.
Alabama Tourism Director Lee Sentell originally asked Luckie & Company of Birmingham, which ultimately produced the poster, to obtain historic photos of civil rights landmarks and rephotograph them to show that the historic buildings were still in existence and intact.
Art Meripol, a former photographer for Southern Living, visited multiple landmarks and photographed them. It was Luckie designer Miles Wright who merged the photos into "then" and "now" images.
ON THE WEB: Civil Rights Trail
It's the second time in three years that Luckie has struck silver at the Addys. In 2016, the company won at the Las Vegas ceremonies for a limited-edition book featuring combined historic and current photos of more than a dozen Alabama landmarks.
The latest award was accepted at an award ceremony in Chicago.
The combination Selma photo has been featured along with historic before-and-after images from other cities and states in multiple publications including Time, Smithsonian, National Geographic, and Conde Nast Traveler magazines.
Alabama started promoting civil rights museums and churches in 2004 before expanding into a national trail of some 110 landmarks in 14 states.