Auburn BOT approves Jordan-Hare Stadium North project construction

AUBURN, Ala. (WSFA) - Final approval for the Jordan-Hare North Project came during Auburn University’s Board of Trustees meeting Friday at the Auburn University Hotel & Conference Center.

The project represents a bold step forward for Auburn — an investment designed to deliver impact every day of the year. With an intentional, multiuse design, the facility will serve both the student experience and football game days, maximizing value through shared, 365-day activation.

In addition to more than 3,000 new premium seating and club experiences, the Jordan-Hare North Project will expand campus dining options with the introduction of Shug’s Food Hall — a modern food hall that will provide expanded food and beverage options in the heart of Auburn’s campus. The space will also function as a concessions hub open to all Jordan-Hare Stadium ticket holders on football game days. The project will also include versatile conference and event spaces, retail venues, student activity spaces and meeting rooms.

“The Jordan-Hare North Project will benefit Auburn for generations, elevating the experience for all fans on football Saturdays while also enhancing the campus community year-round,” Auburn Athletics Director John Cohen said.

The plan includes significant enhancements for both premium and non-premium ticket holders. Stadium-wide improvements include five new entry gates, 66 new concession points of sale, 13 elevators and 270 restroom fixtures. For the first time in stadium history, dedicated on-site concessions and premium kitchens are expected to improve speed, quality and overall efficiency on game days.

A key feature will be the sixth-floor terrace, which will create a fully connected concourse between the east and west upper decks. The level will include expanded food and beverage service, additional restrooms, enhanced standing-room areas and improved vertical access, aimed at improving circulation, access and comfort. The terrace will also establish a dedicated home for one of Auburn’s most cherished traditions — the Eagle Flight — creating a new focal point within the stadium experience.

“This project represents a thoughtful investment in how Auburn brings people together, not only on game days, but throughout the life of the university,” said Dr. Christopher B. Roberts, president of Auburn University.

The project will feature more than 50 suites across three levels and introduce four new reserved-seat club experiences: Tiger’s Terrace, 1892 Club, 1892 Legacy Club and Heisman Founder’s Club. Two new access-pass club experiences will also be introduced: the Kick Six Field Club and Pat’s Place.

“Auburn creates an exceptional student experience by providing students the spaces, resources and opportunities they need to gather, connect and engage with each other,” Auburn Senior Vice President of Student Affairs Dr. Bobby Woodard said.

Positioned between Jordan-Hare Stadium and historic Petrie Hall, the new North Plaza will create a new front door to both the stadium and campus. Designed as a blend of green space, brick and hardscape, the plaza will provide space for students to gather, study and host events while enhancing game-day arrival, flow and energy. It will strengthen east-west campus connectivity, improve walkability and serve as the primary entry point to Shug’s Food Hall.

In September 2024, the board awarded initial approval of the north end zone multiuse facility project and, in February 2025, approved the architect and construction manager. HOK of Kansas City, Missouri, was selected as the architect, and Robins & Morton of Birmingham, Alabama, as the construction manager.

Construction will begin in the summer of 2026, with full completion set for spring 2029.

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